Coinbase is hiring Web3 Integrated Marketing Manager

Desired Qualifications

Ready to be pushed beyond what you think you re capable of? At Coinbase, our mission is to increase economic freedom in the world. It s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company s hardest problems. Our work culture is intense and isn t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there s no better place to be.The Integrated Marketing team is looking for a marketer with experience supporting and driving high impact integrated campaigns, social-first content, IRL activations and rapid response in a fast-moving global company. We are looking for someone who understands how to translate consumer truths into compelling narratives, and is passionate about connecting people through storytelling and break-through creativity. Ideal candidates can balance the need to move fast while thinking strategically, drive campaigns forward in any situation, excel in project management and show track record for culturally-relevant campaigns that gain media attention and drive consumer engagement. The right individual will bring a balanced combination of ambition, judgment, creativity, flexibility and critical thinking - all with the passion and enthusiasm for building the Coinbase brand and advancing crypto s goal of updating the financial system.
What You ll Be Doing: Supporting integrated marketing campaigns and breakthrough consumer experiences across paid, owned and earned, including brand, product & sponsorships (NBA). Independently drive social-first content, IRL activations and rapid response efforts with ability to manage them as concurrent workstreams. Independently drive and support public affairs campaigns and rapid response efforts across owned, earned, paid and events, in support of promoting regulatory clarity for crypto Drive integrated XFN process for successful execution and optimization of campaigns and marcomm efforts. Develop and deliver strong creative briefs and briefings, collaborating with and supporting creative and production teams throughout the process. Understand crypto and macro-economic trends to inform strategy and creative execution. Deliver measurable increase in brand awareness across all audiences. Become an expert of Coinbase products and audiences.
What We Look For In You: 7+ years of experience in roles of growing responsibility at a global consumer brand(s) Proven experience supporting scaled integrated brand campaigns & independently driving marketing projects. Excels working in a fast-paced, continuously evolving environment; strong ability to think on feet and pivot on the fly, while keeping work and teams on track toward efficient execution An entrepreneurial mindset: you ll run through brick walls to make the most of every opportunity to develop breakthrough creative & impactful experiences (big and small). Best-in-class marketing, communication, project and team management skills. Demonstrated ability to work and drive alignment across cross-functional teams. Proficient data and analytical skills and the ability to make strategic budgetary tradeoffs to accomplish goals. Nice To Haves: Experience with consumer tech or mission-driven brand on a global level a plus.
ID: P62327Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).Pay Range: $161,500—$190,000 USDCommitment to Equal Opportunity Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.

Duties & Responsibilities

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