Binance is hiring Web3 Growth Manager - Africa

Desired Qualifications

Growth Manager - Africa South Africa, Cape Town / Middle East & North Africa Marketing – Local Marketing / Full-time Onsite or Remote / Remote Apply for this job Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money. If you re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you. Responsibilities: Drive and lead lifecycle marketing efforts across the African Region, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI; Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users; Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels; Unlock new user growth through product offerings design; Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign; Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights; Measure, understand, and report critical metrics within the organization; Envision Africa s lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs. Requirements: A minimum of 3 years of experience in lifecycle management; Experience in launching both large-scale and targeted campaigns throughout the user lifecycle; Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation; Experience in user segmentation, customer lifecycle management, and A/B testing; Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis; Creative thinking for developing innovative marketing strategies and engaging campaigns; Crypto enthusiast is a plus. Working at Binance • Be a part of the world s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities • Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless • Tackle fast-paced, challenging and unique projects • Work in a truly global organization, with international teams and a flat organizational structure • Competitive salary and benefits • Flexible working hours, remote-first, and casual work attire Learn more about how Binancians embody the organization s core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice. Apply for this job

Duties & Responsibilities

n/a