Genies is hiring Web3 Head of Marketing

Head of Marketing


Minimum 1 Year

Employee type

Full Time



Offer Salary

$70k - $160k

Desired Qualifications

  • 6+ years of prior marketing experience with at least 2 years of digital and social marketing experience
  • Experience in building global brand equity with a broad and diverse consumer audiences
  • Track record for launching and hosting uniquely creative experiential and interactive consumer pop-up events
  • Subject matter expertise when it comes to experiential, brand and digital marketing
  • Undergraduate degree in marketing or related field - Master’s degree a plus
  • Exceptional people and project management skills; ability to manage relationships with various business units, departments, consultants and external partners/agencies
  • Must be able to prioritize, multitask, and focus while adhering to strict project timeline and budgets
  • Strong understanding of growth and movement in the digital landscape
  • Self-motivated and detail-oriented, with excellent time-management skills, strong interpersonal skills, and the ability to function well in a collaborative, team oriented environment
  • Experience overseeing internal and external creative teams/agencies
  • Demonstrated experience and passion for social media; educated in all current social platforms
  • Proactive, thoughtful, and collaborative nature

Duties & Responsibilities

  • Design and establish strategic framework for the execution of Genies global brand awareness and consumer growth objectives
  • Drive all global brand and experiential marketing plans, initiatives and growth strategies; which includes:
  • Consumer Activation Events & Pop Ups
  • Interactive & Live Consumer Experiences
  • Global Consumer & Brand Events
  • Collaborate with cross functional teams and partners on:
  • Product & brand strategy
  • Experiential consumer events and activities
  • User growth, engagement, activation and retention
  • Creating a dynamic and creative consumer brand marketing presence
  • Design consumer activation strategies and creative engagement
  • Manage a hungry and influential creative marketing, brand and social marketing team to push the boundaries of consumer experience and engagement through live and digital interactive events
  • Organizing and designing cross functional department strategy sessions
  • Provide inputs to growth, product marketing and branding strategy with deep knowledge on market insights and industry trends
  • Analyze the effectiveness of campaigns to better optimize spend and performance, draw insights & make data-driven decisions that drive the marketing team’s goals
  • Plan and lead creative marketing campaigns and activations to increase brand awareness, brand likability, product usage, as well as acquire and retain new users
  • Guide and manage external agencies in order to achieve digital goals and ensure that tactics deliver on return on investment
  • Develop the strategy for categories in each region and tap into these cultural pillars to grow the community
  • Manage budgets, develop cohesive conclusions and present key findings to executive team

Salary & Benefits

  • You'll work with a team that you’ll be able to learn from and grow with, including support for your own professional development
  • You'll be at the helm of your own career, shaping it with your own innovative contributions to a nascent team and product with flexible hours and a work from home policy
  • You'll enjoy the culture and perks of a startup, with the stability of being well funded
  • Comprehensive health insurance for you and your family (Anthem + Kaiser Options Available), Dental and Vision Insurance
  • Competitive salaries and 401K program for all full time employees
  • Flexible paid time off, sick time, and paid company holidays, in addition to paid parental leave, bereavement leave, and jury duty leave for full-time employees
  • Health & wellness support through programs such as monthly wellness reimbursement
  • Working in a brand new, bright, open-environment and fun office space - there’s even a slide!
  • Choice of MacBook or windows laptop

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