Genies is hiring Web3 Head of Marketing
Head of Marketing
Experience
Minimum 1 Year
Employee type
Full Time
Position
Senior
Offer Salary
$70k - $160k
Desired Qualifications
- 6+ years of prior marketing experience with at least 2 years of digital and social marketing experience
- Experience in building global brand equity with a broad and diverse consumer audiences
- Track record for launching and hosting uniquely creative experiential and interactive consumer pop-up events
- Subject matter expertise when it comes to experiential, brand and digital marketing
- Undergraduate degree in marketing or related field - Master’s degree a plus
- Exceptional people and project management skills; ability to manage relationships with various business units, departments, consultants and external partners/agencies
- Must be able to prioritize, multitask, and focus while adhering to strict project timeline and budgets
- Strong understanding of growth and movement in the digital landscape
- Self-motivated and detail-oriented, with excellent time-management skills, strong interpersonal skills, and the ability to function well in a collaborative, team oriented environment
- Experience overseeing internal and external creative teams/agencies
- Demonstrated experience and passion for social media; educated in all current social platforms
- Proactive, thoughtful, and collaborative nature
Duties & Responsibilities
- Design and establish strategic framework for the execution of Genies global brand awareness and consumer growth objectives
- Drive all global brand and experiential marketing plans, initiatives and growth strategies; which includes:
- Consumer Activation Events & Pop Ups
- Interactive & Live Consumer Experiences
- Global Consumer & Brand Events
- Collaborate with cross functional teams and partners on:
- Product & brand strategy
- Experiential consumer events and activities
- User growth, engagement, activation and retention
- Creating a dynamic and creative consumer brand marketing presence
- Design consumer activation strategies and creative engagement
- Manage a hungry and influential creative marketing, brand and social marketing team to push the boundaries of consumer experience and engagement through live and digital interactive events
- Organizing and designing cross functional department strategy sessions
- Provide inputs to growth, product marketing and branding strategy with deep knowledge on market insights and industry trends
- Analyze the effectiveness of campaigns to better optimize spend and performance, draw insights & make data-driven decisions that drive the marketing team’s goals
- Plan and lead creative marketing campaigns and activations to increase brand awareness, brand likability, product usage, as well as acquire and retain new users
- Guide and manage external agencies in order to achieve digital goals and ensure that tactics deliver on return on investment
- Develop the strategy for categories in each region and tap into these cultural pillars to grow the community
- Manage budgets, develop cohesive conclusions and present key findings to executive team
Salary & Benefits
- You'll work with a team that you’ll be able to learn from and grow with, including support for your own professional development
- You'll be at the helm of your own career, shaping it with your own innovative contributions to a nascent team and product with flexible hours and a work from home policy
- You'll enjoy the culture and perks of a startup, with the stability of being well funded
- Comprehensive health insurance for you and your family (Anthem + Kaiser Options Available), Dental and Vision Insurance
- Competitive salaries and 401K program for all full time employees
- Flexible paid time off, sick time, and paid company holidays, in addition to paid parental leave, bereavement leave, and jury duty leave for full-time employees
- Health & wellness support through programs such as monthly wellness reimbursement
- Working in a brand new, bright, open-environment and fun office space - there’s even a slide!
- Choice of MacBook or windows laptop
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California Palo Alto United States