Binance is hiring Web3 Performance Marketing Specialist
Performance Marketing Specialist
Experience
Minimum 1 Year
Employee type
Full Time
Position
Senior
Offer Salary
$80k - $200k
Desired Qualifications
- At least 2 years of working experience in performance marketing and high familiarity with paid tools/vendors such as CRM, programmatic, search, social, display, affiliates and offline channels - preferably at a fast-paced tech company
- Experience working in a metric-driven role focused on ROI or ROAS
- Digital agency experience is a plus
- Excellent communication skills to effectively report findings and influence change
- Business level fluency in English and native level fluency in the designated local language
- Proficiency in marketing tools is advantageous (Excel, Tableau, or similar database/analysis tools)
- Must have a strong interest in crypto/blockchain/technology space
- Must be able to work independently, with strong work professionalism and collaboration to work remote with global marketing team members
Duties & Responsibilities
- Plan and deliver the best performance across digital channels (programmatic, search, social, display, CRM) to achieve all layers of the acquisition funnel (awareness, consideration, conversion)
- Set growth and performance benchmarks, and establish analytics for KPIs per channel (CAC/LTV, retention, AOV, ROAS)
- Build insightful dashboards to report on performance and efficiency on a weekly and monthly basis
- Drive experiments with top programmatic platforms, and deliver high-quality results and CPFT
- Identify and actively experiment with high-potential channels and creative planning to test and incorporate into the broad marketing plan
- Be able to drive growth through paid, owned and shared media
- Manage external marketing vendors independently, and ensure all the expected deliverables or services are delivered as planned
- Ideate and execute high-performing online marketing campaigns to drive conversion and new users
- Identify trends and insights, and optimize spend and performance based on the insights
- Research and analyze competitor’s advertising efforts
- Manage KOL/influencer marketing (whether in-house or agency) and work closely with a campaign planner to ensure the execution of activities and campaign
Salary & Benefits
・ Competitive salary ・ Flexible working conditions ・ Flat organisation ・ Great Locations with a highly talented and international colleagues ・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!
Our Company
Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.
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