Nethermind is hiring Web3 Chief Marketing Officer
Chief Marketing Officer
Experience
Minimum 1 Year
Employee type
Full Time
Position
Senior
Offer Salary
$79k - $150k
Desired Qualifications
- Previous experience as a CMO
- 3+ years of experience in a senior leadership role
- Experience in building, recruiting, and scaling marketing departments
- Experience leading cross-functional marketing teams, with an ability to communicate business priorities, set goals, promote accountability and ownership
- Proven management skills and the ability to inspire a culture of innovation
- High level of technical aptitude to maximise the tools and leverage the social media platforms that are essential to marketing efforts
- A passion for blockchain & crypto
- Bachelor’s or Master’s Degree in Marketing, Business Administration or a related field
- Excellent communication skills
- High level of business acumen
- Abundance of marketing flair and creativity
- Ability to feel and understand the wider Web3 crypto culture
- Ability to be forward looking and project what the Web3 community are looking for
- Advanced knowledge of large marketing tools and advanced AI marketing tools, in addition to the industry standard CRM and SEO tools like HubSpot, Google Analytics, Google Adwords, WebTrends, etc.
Duties & Responsibilities
- Set the foundation of the marketing department and define the vision of Nethermind’s marketing processes, strategy, and operational functions
- Define, and ensure the execution of the end-to-end global marketing strategy, with localisation at it’s core and customer-centric storytelling
- Research and assess the market and the company’s position in the Web3 ecosystem, and determine how and where the company should be positioned in the future
- Develop the strategy to drive the organisation to that future market position and execute the strategy
- Maintain a deep understanding of business goals, translating them into digital objectives/strategies
- Establish short and long term marketing goals and objectives
- Oversee the development and placement of the creative elements that position the company in the marketplace
- Work closely with the product and sales team to raise the brand awareness, recognition and loyalty and turn marketing insights into sales
- Direct the company’s public relations efforts
- Oversee the company’s use of analytics platforms to understand customer preferences, priorities and patterns
- Direct marketing campaigns and customer outreach via existing and emerging social media sites, as well as through traditional channels
- Create, launch and manage multi-channel campaigns and initiatives, to drive organic acquisition & engagement
- Plan and expand the marketing department, establishing ways of working, structures and delivery schedules
- Own full-funnel responsibility for the marketing initiatives, brand and growth across all channels and platforms
Salary & Benefits
- Fully remote
- Flexible working hours
- Plus equity
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