Binance is hiring Web3 Global Paid Ads User Acquisition Strategy Lead
Global Paid Ads User Acquisition Strategy Lead
Experience
Minimum 1 Year
Employee type
Full Time
Position
Senior
Offer Salary
Desired Qualifications
- 5+ years professional experience with 2-5 years of Paid Ads acquisition experience on the client side
- 1+ year of leadership experience preferred
- Experience working in global /international roles preferred, a regional experience is a must
- Large budgets management
- SQL and data architecture skills (ability to pull data)
Duties & Responsibilities
- Ensure acquisition and ROAS goals are hit across all countries, BUs and channels
- Work with local teams and BUs to generate creative with creative team to push performance further
- Key point of contact for key business unit stakeholders
- Assist business unit stakeholders in calculating their product LTV and how they should optimise their product to be more conducive to user acquisition campaign performance
- Conduct monthly check-ins with business units
- Maintain SA360 and CM360 partnerships and platforms
- Implement directly or work with tech team to implement pixels and other attribution methods for new channels/platforms
- Ensure all reporting is up to date, accurate and easily accessible to all internal stakeholders
Salary & Benefits
• Fast moving, challenging and unique business problems • International work environment and flat organisation • Great career development opportunities in a growing company • Possibility for relocation and international transfers mid-career • Competitive salary • Flexible working hours, Casual work attire
Our Company
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money. Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
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