Coin Metrics is hiring Web3 HEAD OF MARKETING

Experience

Minimum 1 Year

Employee type

Full Time

Position

Senior

Offer Salary

$67k - $140k

Creating the Coin Metrics marketing strategy, cultivating our public image and sharing our brand story.
Researching and identifying the most relevant marketing platforms for reaching the target customer segments.
Developing marketing campaigns to increase our brand awareness.
Collaborating with product and research teams to identify potential efforts to highlight through marketing efforts.
Developing marketing plans for specific product launches and other relevant efforts.
Determining the relevant success metrics for measuring success of each marketing effort.
Organizing and working with product owners to create/update our product collateral (e.g., product fact sheets, product announcements, testimonials).
Creating a social media plan and reviewing social media content produced by the Community Manager.
Managing our media engagement.
Prepping team members for press appearances and public speaking engagements.
Writing/editing press releases and working with press to coordinate media/PR efforts.
Organizing and coordinating corporate promotional events (e.g., prospect events, conference activities, webinars).
Working closely with partner organizations to coordinate joint marketing efforts (e.g., around joint research).
Creating marketing dashboards to report on the overall performance of marketing efforts.
Working with outside marketing experts and agencies as appropriate.
Building a high functioning, right-sized marketing organization as organization grows.