Cake Pte Ltd is hiring Web3 Marketing Lead, Ordinals
Marketing Lead, Ordinals
Experience
Minimum 1 Year
Employee type
Full Time
Position
Senior
Offer Salary
$70,000 - $192,000
Desired Qualifications
- 5+ years of experience in marketing, with a focus on community management and digital marketing in the cryptocurrency industry - NFT experience a plus
- Proven success in building and growing communities on Twitter and Discor
- In-depth knowledge and passion for NFTs, actively engaged in related communities, personal projects a plus
- Solid understanding of Bitcoin communities, technologies, and the broader cryptocurrency landscape
- Experience in digital marketing, including website development and SEO optimization
- Strong analytical skills and data-driven decision-making abilities
- Excellent written and verbal communication skills
- Self-motivated and driven with a hunger to make a significant impact in a startup environment
Duties & Responsibilities
Strategic Planning
- Take the lead on Strategic Planning to develop a dynamic plan of marketing initiatives to position our product(s) as market-leaders
- Liaise closely with product, engineering and innovation teams to rapidly define our GTM and growth strategies
Growth
- Rapidly build and nurture large communities from scratch, leveraging creative marketing techniques
- Develop and implement digital marketing campaigns to drive awareness and user acquisition
- Create and curate compelling content to resonate with the target audience
- Manage online presence, including website development, content creation, and SEO optimization
- Foster relationships with influential members of the cryptocurrency and NFT communities - ideally leveraging a network you already possess
- Identify partnership opportunities to take our proposition(s) to the next level
- Lead a small, focused marketing team with a hands-on and high-energy approach
Our Company
Founded in 2019, Cake DeFi is a leading decentralised finance services provider and Southeast Asia’s fastest growing fintech platform. "We Do Crypto. You Do You." - Our vision is to become a one-stop platform for all crypto users to get easy access to DeFi and Web3 services. To date, more than 1 million users from over 190 countries trust us to manage over $1 billion in assets. We are a profitable, cashflow positive private rocket ship that's just getting ready for take-off.
Other
We want to transform and decentralise finance with tomorrow’s technology. This is where you come in. Join a company that is at the forefront of bleeding-edge innovations in blockchain and DeFi. You will be empowered to push boundaries and think out of the box. You will get to work with a bunch of ridiculously motivated and talented people. And most importantly, you'll have fun. The best places to work at, are often also the most fun to work at. That's us. We hire based on merit, fit, and strong alignment to our culture. Our culture is defined by 7 team principles: Integrity, Resourcefulness, Ownership, Meritocratic Decision-making, Customer Obsession, Radical Candour, and Passion. These 7 principles guide our company, our people, and our work. At Cake DeFi, our culture is our pride. It has been instrumental to our success, so we are steadfast in our commitment to it. We welcome you to add to it.
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