Phala Network is hiring Web3 Product Marketer

Desired Qualifications

• Personal:
• Proficient English speaker, either native or fluent.
• Based in Europe or USA.
• Experience:
• At least 5+ years in a comparable role.
• A proven track record of achievements in product marketing, encompassing proficient content creation and effective execution of successful product launches.
• Must provide a robust portfolio highlighting past campaigns successes and copywriting accomplishments.
• Skillsets:
• Strategic Mindset: Ability to think long-term, aligning product marketing strategies with our overall business development objectives.
• Market Research: Proficiency in conducting and analyzing market, competitor, and customer research to identify opportunities and threats (SWOT).
• Storytelling: Ability to craft compelling narratives around our products that resonate with web3 builders and product users.
• Content Creation: Posesses strong creative, writing and content creation skills, that can be tailored for various formats and platforms. E.g. from tweets to sales collateral.
• Data Analysis: Ability to interpret marketing metrics to evaluate the success of campaigns and adjust strategies accordingly.
• Project Management: Capabilities in managing multiple campaigns simultaneously, ensuring timely execution.
• Presentation Skills: Proficiency in presenting product features, benefits, and strategies to internal teams, stakeholders, and external audiences.
• Technical Proficiency: A strong understanding of the technical aspects of our products to communicate its benefits effectively.
• Articulate: Able to distill and simplify complex topics, making them accessible and understandable to diverse audiences.

Duties & Responsibilities

• Product Positioning: Define and communicate the product’s value proposition and USPs to web3 builders and end users of our products.
• Go-to-market Strategy: Co-develop and execute product launch plans and strategies.
• Content mapping: The planning, creation and delivery of content for target audiences via dedicated customer journeys.
• SEO optimisation: enhance the visibility and ranking of product-related content on search engines.

Soft Skills

• Bilingual.
• Well-versed in web3 technology.
• Enthusiastic about AI and web3 social applications.
• Familiar with startup culture and possesses experience in this context.
• Emotionally resilient, excelling in high-pressure environments.
• Open to feedback and revisions to enhance work quality.
• Possesses a solid grasp of pertinent tech fundamentals, including computer science and programming skills.

Our Company

About Us: Phala Network is a decentralized off-chain compute infrastructure. Our mission is to revolutionize web3 by providing dApp developers with an off-chain compute infrastructure that is truly decentralized and trustless.

By connecting Smart Contracts to our off-chain programs called Phat Contracts, developers can supercharge their dApps with seamless cross-chain integrations, connectivity to the internet, and heavy computation. Phat Contracts make your Smart Contracts even smarter, and can be integrated in minutes using our no-code developer experience Phat Bricks.

Other

Stand out:

• If you want your application to stand out, in addition to submitting your CV, implement one or all of the following suggestions:

• Attach a short video that showcases your skills and personality.

• Show us your creative side when explaining why you’re the perfect fit for this role.

• Share three concrete ways that you would improve our product and content marketing.

• Don’t worry if you don’t meet all of our criteria. We’d still love to hear from you if you think that you’d be a great fit for this role. Just explain to us why in your cover letter and please don’t forget to attach your portfolio!

• Lead Generation:

• Number of qualified leads generated through product marketing campaigns.

• Content Performance:

• Engagement metrics (likes, clicks, reads, shares) for product-related content.

• Conversion rate of content pieces (e.g., blog post to demo sign-up).

• Serve as a valuable reference point for our business development efforts, particularly in generating leads.

• Campaign ROI:

• Return on investment for specific product marketing campaigns.

• Cost Per Acquisition (CPA) for new customers from campaigns.

• Awareness and Usage Metrics:

• Levels of awareness and engagement with our products and the Phala Builders Programme.

• Product Comprehensibility:

• The comprehension of our products’ value, along with feedback on the accessibility and clarity of product information and documentation.