Legitimate is hiring Web3 Web3 Head of Marketing
Web3 Head of Marketing
Experience
Minimum 1 Year
Employee type
Full Time
Position
Senior
Offer Salary
$87k - $150k
Desired Qualifications
- Minimum 8+ years in B2B enterprise marketing (or related field), with a focus on technology in fashion/retail sectors.
- Minimum 4+ years of experience building and managing teams
- Proven track record of planning and executing multi-channel digital media strategies and campaigns focused on LinkedIn, e-mail, search, Twitter, and other leading digital channels Experience working with creative teams to effectively bring marketing strategies to life with visually engaging static and motion graphics that help meet and exceed strategic objectives
- High-proficiency in implementing leading martech platforms like Google Ads, Sprout Social, Iterable, HubSpot, and Notion
- Data-obsessed and highly proficient with using marketing and product analytics platforms to help inform new and iterate on existing strategies
- Basic Blockchain Knowledge: Ability to communicate technical concepts in a simple manner that key stakeholders at non-technical brands and companies can understand.
Duties & Responsibilities
- Work closely with the C-Suite to develop and set aggressive marketing objectives to ensure that Legitimate will meet and exceed its annual revenue goals.
- Develop and execute multi-channel marketing campaigns that maximize conversion with prospective customers (e.g., major fashion brands, enterprises, etc.) and ROI.
- Ensure brand alignment and growth of owned social media channels (e.g., LinkedIn, Twitter, etc.) using product announcements, co-marketing campaigns, user-generated content, and more.
- Be a brand advocate by building strong business relationships with key people in streetwear, luxury, and fashion, and retail industries.
- Leverage industry-specific trends and deep knowledge of Web3 products to ensure that the marketing and broader strategy stay innovative and effective
- Build the marketing team from the ground up, fostering a culture of empathy, creativity, and strategic thinking.
- Build a comprehensive data and analytics capability to measure all marketing campaigns and initiatives, so the team can iterate using key insights and learn from past results to drive successful future campaigns.
Soft Skills
- Experience in PR and communications, with skills to build and maintain strong relationships with journalists and reporters
- High drive for expanding and building personal and business developement relationships within Web3 and fashion/retail
- Proficiency with design tools (e.g., Photoshop, Figma) to be able to add additional capability and bandwidth to the creative team
- Strong passion and understanding of the fashion/retail industry and knowledge of leading trends
- Strong passion and understanding of blockchain technologies, smart contracts, decentralized applications (DApps)
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